Overcoming barriers to environmental progress
One of the greatest barriers we face in realizing environmental progress is the quarterly bonus for CEO's. The fiscal emphasis on short term results makes it difficult to justify infrastructure improvements. You could consider the environment as an infrastructure for this argument.
I was a project manager for 10 years. I found most new projects fail to yield results. In a situation that is so risk adverse making progress is very difficult. It is hard to try new things. It can take five years to get something started and another five to get positive returns.
What does this mean? The solution to our transportation problems may come from a company that is not in the automotive business. Our environmental solutions might have to come from places we never imagined.
One of the greatest barriers we face in realizing environmental progress is the quarterly bonus for CEO's. The fiscal emphasis on short term results makes it difficult to justify infrastructure improvements. You could consider the environment as an infrastructure for this argument.
I was a project manager for 10 years. I found most new projects fail to yield results. In a situation that is so risk adverse making progress is very difficult. It is hard to try new things. It can take five years to get something started and another five to get positive returns.
What does this mean? The solution to our transportation problems may come from a company that is not in the automotive business. Our environmental solutions might have to come from places we never imagined.
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